Gonna Miss Those Clydesdales This Christmas

[Slyoldawg]

Clydesdales take a break from Bud’s holiday ad campaign

Change comes as beermaker faces declining market share

NEW YORK (AP) — Budweiser is putting its Clydesdales out to pasture for the holidays.

The country’s No. 3 beer brand said the horses will not play a role in its traditional advertising for the season, although the company added later Monday that they will be featured in spots promoting responsible drinking. Anheuser-Busch InBev also said the Clydesdales will return to be part of its upcoming Super Bowl ads.

“The Clydesdales play a strong role for the brand, representing Budweiser quality and care for more than 80 years. As icons of the brand — and relevant symbols of integrity, perfection and team spirit for all generations — they are important to the brand and our campaigns,” Anheuser-Busch said in a statement Monday.

The decision not to feature the Clydesdales in holiday ads was first reported by The Wall Street Journal.

The change comes as Budweiser’s share of the U.S. beer market has declined since hitting its peak in 1988. According to Beer Marketer’s Insights, Budweiser had 7.6 percent of the market last year, down from 14.4 percent a decade ago. The erosion has been the result of the growing popularity of light and craft beers, said Eric Shepard, executive editor of the industry tracker.

“You look around, and we have this huge group of young drinkers, almost half of them have never tried the brand,” Shepard said.

Ahead of Thanksgiving, Budweiser has been running ads for its “Holiday Crates” that include 18-packs of Budweiser bottles. The company says the crates are replicas of those that were used to deliver the beer to retailers after Prohibition. The ads feature younger people dedicating beers to their loved ones.

The Clydesdales have been associated with Budweiser since 1933, when the company introduced them to celebrate the repeal of Prohibition for beer.


1933  Year that the Budweiser Clydesdales were introduced

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[underzog]

I loved the Clysdales. They're such beautiful animals. Perhaps, this is a symbol of our rapidly declining culture that these fine beasts are no longer appreciated.

[Slyoldawg]

The so called "Millennium Generation" with their collective heads up their cell phones and Facebook pages pay no attention to the world disappearing around them. They can't tell you who their governor is, they can't tell you who their senators are, they can't tell you how many states are in this country, but they can tell you the middle name of the half breed baby the Kardashian tramp had.

The country is going to hell in a hand basket by a half breed son of a white tramp and a Kenyan communist. This half breed was raised by a communist in Micronesia and never heard the National Anthem of America, nor ever said the pledge of allegiance. He attended college here in the US as a "Foreign Student" and accomplished nothing in his life before being elected by fools who have no idea of the history of American.

The only people saddened and disgusted by all this fall of America are old folks like me and are near the end. I remember when I was a kid every old man in my neighborhood said every day that they wished they were my age and could live life over again! Well, I am here to tell you I don't hear that from anyone anymore and I damn sure wouldn't want to start life over again in the present day America. In fact, as I watch the blacks burning down the country tonight on TV, I am starting to look forward to meeting my maker and leaving this rotting country.

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